WJEC A Level Business Studies
Business Studies A Level for WJEC

As Module 2 Business Functions

Marketing -Section Title

Core Notes

Past Questions


The Product Life Cycle

  • Definition and different product life cycles.
  • Extension strategies.
  • Uses of the product life cycle and its limitations.
  • Relationship with cash flow.

The Boston Matrix

  • Nature, importance and limitations.

The Marketing Mix

  • Development of strategies relating to price, product promotion, place and packaging.
  • The impact of the Internet.

Marketing Mix Test

Marketing Planning Test


  • The nature and importance of branding.

Industrial Marketing.

  • Methods of business-to business sales and marketing.
  • Comparison with consumer marketing.

International Marketing

  • The opportunities and difficulties that face businesses  operating in the global market place.