WJEC A Level Business Studies
Business Studies A Level for WJEC

AS Unit BS1 The Business Framework - Marketing

Section Title



Paper Questions



  • What is marketing?

  • Product orientation, market orientation and asset led marketing

Identifying and Anticipating Customer Needs and Wants

  • What is market research?
  • The nature, purpose and importance/benefits  of market research.
  • Desk and field research. (primary/secondary).
  • Distinguish between quantitative and qualitative research.

Market Segmentation

  • The methods of market segmentation
  • The reasons for market segmentation.

Market Share and Market Growth

  • Measurement and importance of market share and market growth.

Mass marketing. Niche Marketing